Salman gets serious

Bollywood’s bad boy Salman Khan has not had a rosy year in Bollywood. Starting from Saawariya in late 2007, all of the actor’s films have crashed at the box office. Normally not known to go all out and market his film, Khan is now said to be taking a lot of care as far as Yuvvraaj is concerned.

A source close to the actor says that Khan used to initially spend only a few days just before the release of his films, but now he is planning an entire session to interact with the media at various intervals.

"Salman is a person who never goes to depression but as almost all his films this year have not done well. So now he is giving his time for the promotion of Yuvvraaj,” says a source.

The actor will be going on various reality shows in the next two weeks for the promotion of Yuvvraaj. He will also be giving numerous press and media interviews to ensure that he can bring people to the theatres to see his film.

“People love Salman even if his film is a flop. But this is the first time he is being paired opposite Katrina and so he is quite confident of it working for his audiences. And so he is going all out to promote his next release,” says the source.

Yuvvraaj releases on November 21.