Shah Rukh Khan appeared at a media
event in Mumbai, Sunday, December 23, to promote Nokia cell phones.
This is the first time since Nokia's entry into India that a celebrity
has been roped in for their brand campaign.
Rattled by the increase in the market share of rivals Motorola
and Sony Ericsson, brands promoted by Hrithik Roshan and Abhishek
Bachchan respectively, the Finnish cell phone giant has roped in Shah
Rukh Khan to promote their products.
Shah Rukh appears in a television commercial launched Dec 21, shot by Pradeep Sarkar, who directed films such as Parineeta and Laaga Chunari Me Daag.
The promo shows Shah Rukh on and off the sets, balancing his work and life by staying connected through his Nokia.
He is shown using different Nokia products such as checking his
e-mail on one of the phones and interacting with his fans as they take
his pictures on Nokia handsets.
"Shah Rukh Khan represents youth, he is trendy and also tech
savvy. He has been a Nokia user for the last ten years and hence, this
association," explains Devinder Kishore, Director Marketing, Nokia
India.
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