A year ago, Shahrukh Khan was asked how he felt about a report that 3.2 billion people knew him, while only 2.7 billion across the world knew Tom Cruise.Replying with his trademark humility, Khan pointed out that Cruise still made more money thanks to Hollywood's marketing and pricing power. "So there, we do fall short," he had said.
But,recent indications show that King Khan will have less room to complain in the ears to come. Bollywood cash flow has just begun to build up in tandem with its
effort to build global scale and reach. And last month, there was an opportunity
to guage the current market appeal of both Khan and Cruise. Lions for Lambs,
directed by Robert Redford and starring Tom Cruise and Meryl Streep released
about the same time as Om Shanti Om (OSO), directed by Farah Khan and starring
Shahrukh Khan and debutante Deepika Padukone. Cruise's movie, which had consumed
$35 million in production, garnered $10.3 million in 45 markets on its opening
weekend. Khan's movie, also his home production, grossed $19 million worldwide
in its opening weekend.
But the most thumping show of the rising might of Indian films came Tamil Superstar
Rajinikant's Sivaji , which collected between Rs 100-150 crore worldwide —
the highest for any Indian film so far. While OSO and Sivaji are just like oases
in a desert, they show that Indian movies have it in them to be global
offerings.
Bollywood is sure to make a determined bid to narrow its revenue gap with Hollywood, experts say. Advances in digital technology have brought down the cost of prints — a ig cost element — by as much as 90%. That has made it easier for Indian
film producers to put out many more prints for distribution. So a movie like OSO
is today able to release with a simultaneous print run of 1,400, of which 500
are digital.
But,recent indications show that King Khan will have less room to complain in the ears to come. Bollywood cash flow has just begun to build up in tandem with its
effort to build global scale and reach. And last month, there was an opportunity
to guage the current market appeal of both Khan and Cruise. Lions for Lambs,
directed by Robert Redford and starring Tom Cruise and Meryl Streep released
about the same time as Om Shanti Om (OSO), directed by Farah Khan and starring
Shahrukh Khan and debutante Deepika Padukone. Cruise's movie, which had consumed
$35 million in production, garnered $10.3 million in 45 markets on its opening
weekend. Khan's movie, also his home production, grossed $19 million worldwide
in its opening weekend.
But the most thumping show of the rising might of Indian films came Tamil Superstar
Rajinikant's Sivaji , which collected between Rs 100-150 crore worldwide —
the highest for any Indian film so far. While OSO and Sivaji are just like oases
in a desert, they show that Indian movies have it in them to be global
offerings.
Bollywood is sure to make a determined bid to narrow its revenue gap with Hollywood, experts say. Advances in digital technology have brought down the cost of prints — a ig cost element — by as much as 90%. That has made it easier for Indian
film producers to put out many more prints for distribution. So a movie like OSO
is today able to release with a simultaneous print run of 1,400, of which 500
are digital.
Powered by ScribeFire.
0 comments:
Post a Comment