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Feb 21, 2008

Jodhaa Akbar money maker than Om Shanti Om



Getting a royal welcome on both sides of the Atlantic, Ashutosh Gowariker's Jodhaa Akbar, grabbed an estimated $1.3 million in North America and $750,000 in the United Kingdom over the weekend.

Factoring in the Gulf countries, the Caribbean and Australia, the three day haul could reach an awesome $3 million.

The film may not have crossover appeal to the mainstream audiences but anyone who reads the opening of The New York Times review may be tempted to see it. 'They may not make'em like they used to in Hollywood,' critic Rachel Saltz wrote, 'but sometimes in India they still do. Jodhaa Akbar... is filmmaking on the grand scale of Cecil B De Mille (The Ten Commandments), with romance, stirring battles, and enough elephants and gold to sink the Titanic [Images].'

The US box-office was especially impressive given the awful weather conditions in the Midwest.

"If the goodwill and enthusiasm for the film continues, and we at UTV feel it will, Jodhaa Akbar could make even more money than Om Shanti Om," said Lokesh Dhar for distributor UTV. "We are not looking at the success of this film in terms of another hit for UTV (which has distributed hits like Don). It could become the all-time highest grossing Bollywood film in North America."

Farah Khan's [Images] OSO starring Shah Rukh Khan [Images], who also produced it, grossed about $3.8 million in North America and holds the record.

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